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Tuesday, July 17, 2012

Aging gracefully the U.S. vs France


The results are in

Age of Ideal Beauty
Dove (Campaign for Ideal Beauty) asked the question ‘what is the age of ideal beauty’? By country responses to the answer ‘twenties’ were:

USA 48%; GBR 41%; FRA 11%; ITA 16%; BRA 18%.

Conversely, by country responses to the answer ‘forties” were:

USA 12%; GBR 22%; FRA 39%; ITA 38%; BRA31%.

Simply stated, American women believe that we reach the age of ‘ideal’ beauty before 30. We are ALONE in that belief among women around the world. The British women aren’t far behind us, and both groups have a staggeringly different self-perceptions than French, Italian and Brazilian women. 
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