New Gap Commercials Released

Gap commercials are going in a new direction. Thinking of ditching the celebs, the Gap has put together about 30 short videos featuring real employees. The videos which feature how denim is made, are available for viewing on youtube.

Here is one of them. What do you think?

"Go inside the Pico creative loft in downtown Los Angeles, where Gap's 1969 denim design team works on fits, cuts, washes and other design elements to create a truly unique approach to affordable, cutting-edge jeans."

For more on the Pico studio, visit: www.facebook.com/gap

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