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Monday, March 7, 2011

Spinning Around

Since we're on the subject of "awakening", let's talk for a minute about another con game that's going on right now. The one that pits neighbor against neighbor and American against everyone else who is not "one of us". 


Did you ever think that it could all be part of a plan. A plan that involves attention distraction sort of like a shell game. Have you noticed the volume on the rhetoric getting very loud lately? Vicious, nasty, hateful lies told day in and day out, spread over the airwaves and on the internet with literally no basis in fact, (because you know that if you tell a lie a thousand times it becomes the truth).

If you didn't think it was all by design. Well, think again. 

Are you familiar with Edward Bernays? If you are like most of us, you have never heard of him. Bertnays was born in Vienna in 1891 and died in 1995 at the age of 103. He is also the little known nephew of Sigmund Freud. Bernays has been called the father of "public relations" and the "father of spin". He really understood how to influence the way people think about things.  

In 1928 Bernays wrote a book called Propaganda. It argued that the scientific manipulation of public opinion was necessary to overcome chaos and conflict in society.


If you are still in doubt about the power of propoganda, here are some campaigns which Bernays is credited with:

Bernays used Sigmund Freud’s ideas to help convince the public, among other things, that bacon and eggs was the true all-American breakfast


Bernays worked with Procter & Gamble for Ivory Soap. The campaign successfully convinced people that Ivory soap was medically superior to other soaps. He also promoted soap through sculpting contests and floating contests because the soap floated better than its competitors

Bernays helped the Aluminum Company of America (Alcoa) and other special interest groups to convince the American public that water fluoridation was safe and beneficial to human health. This was achieved by using the American Dental Association in a highly successful media campaign

In the 1930s, his Dixie Cup campaign was designed to convince consumers that only disposable cups were sanitary

Some of Bernay's famous corporate clients, were: Proctor & Gamble, The American Tobacco Company, Cartier, Best Foods, CBS, General Electric, Dodge Motors, Knox-Gelatin, and innumerable other big names, Bernays also worked on behalf of many non-profit institutions and organizations


I'm Just Sayin!
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